Media Art
New Art in the Digital Age

Media art is a work of art created using various digital media and technologies, and provides an innovative way of expression that is different from traditional art forms. It emphasizes interaction with the audience through various media such as video, animation, computer graphics, interactive installation, and sound art, and is closely related to technological advancements in modern society. Media art has become an important area of modern art due to the characteristics of artists using new technologies to express their creativity, provide unique experiences to the audience, and also use them as a means to convey social and political messages.

Innovative media art

The Mercer Lab Media Art Museum is an innovative art space located in New York City that combines cutting-edge technology and creative expression to create immersive art experiences for visitors. The museum features a diverse range of exhibitions, primarily digital media art, and uses cutting-edge technologies such as interactive installations, video art, augmented reality (AR), and virtual reality (VR) to allow visitors to interact directly with the artworks.

Innovation Where Art Meets Technology

Mercerlab maximizes artistic experiences, especially through cutting-edge technologies such as the 4D sound system, and allows visitors to immerse themselves in each work through experimental spatial configurations. The works on display often contain social messages and explore how technology changes human emotions and experiences. In addition, they collaborate with local artists to support new media art projects, and spread the importance and appeal of media art to more people through educational programs and workshops. In this way, Mercerlab is positioned as an innovative platform where art and technology meet, rather than a simple art museum.