One of the best parts of traveling is definitely shopping—and Tokyo is full of amazing places to shop.

Among them, First Avenue Tokyo Station stands out as a must-visit shopping destination for anyone exploring the city!

From famous eateries to character shops, fashion accessories, and souvenirs, there’s so much to see and do that a whole day might not be enough. And the best part? You can even get discount coupons for free on WAUG to use here at First Avenue Tokyo Station.


First Avenue Tokyo Station



First Avenue Tokyo Station is a convenient shopping complex where you can enjoy everything from food to character shops, all under one roof—no need to travel far and wide.

The area is divided into three main zones.



· Tokyo Character Street
A paradise for anime and manga lovers. You’ll find official stores for world-famous characters like Pokémon, Ghibli, Sanrio, and more.

· Tokyo Ramen Street
This zone features a curated selection of the best ramen shops from across Japan. If ramen is on your food bucket list (and it should be), this is the place to be!

· Souvenir & Specialty Goods Area
A one-stop shop for Japanese regional specialties, desserts, and a wide range of souvenirs. Perfect for picking up gifts to remember your trip.


Location & How to Get There



First Avenue Tokyo Station is located on the basement floor (B1) of Tokyo Station. It’s directly connected to the Yaesu Exit, making it easily accessible not only from JR lines but also from the subway.

If you’re arriving via JR Tokyo Station, just follow the signs toward the Yaesu Exit and you’ll find it right away. If you're using the Tokyo Metro Marunouchi Line, you can also get there with a short walk after getting off at Tokyo Station. Bonus: since it’s inside the station, you can visit comfortably in any weather!


Don’t Miss These Highlights



· Character Shops
The crown jewel of First Avenue Tokyo Station! If you're a fan of Japanese anime, you won’t want to miss the shops dedicated to Pokémon, Crayon Shin-chan, Chiikawa, Ghibli, and more. You’ll find plush toys, figures, stationery, and even exclusive limited-edition items—perfect for collectors.

· Regional Souvenir Stores
These stores bring together specialty items from all across Japan. Pick up local snacks, traditional sweets, and compact souvenirs—it’s the ideal place to grab some last-minute gifts before heading home.



· Must-Try Eats
From hearty ramen to casual bites and cafes serving uniquely Japanese desserts and baked goods—there’s something for every craving. Don’t forget to stop by the Calbee store, where a real potato chip factory is recreated for a fun (and tasty) experience.


Don’t Forget Your Discount Coupon!



Want to make the most of your First Avenue Tokyo Station shopping spree? WAUG is offering free discount coupons you can use here!

You’ll get ¥500 off when you spend ¥5,500 or more (tax included) at Tokyo Character Street and Tokyo Gift Palette. Use it at popular shops like the Pokémon Store, Chiikawa Land Tokyo Station, the LEGO Store, and the One Piece Mugiwara Store for unbeatable value.

Check the link below for details and download your coupon in advance—get ready for an exciting Tokyo shopping adventure!

Get Your First Avenue Tokyo Station Discount Coupon