In 2027, Tokyo is preparing to welcome a new cultural hub where fashion, music, and art merge without boundaries. At the center of this massive project are two icons who define the era: NIGO and Pharrell Williams. The result of their long-standing friendship and creative partnership is 'JAPA VALLEY TOKYO'.


The Meeting of Two Icons: NIGO and Pharrell

To understand the value of this project, one must first understand the names of its two founders. NIGO is a legendary figure who introduced Japanese streetwear to the world as the founder of BAPE and is currently the artistic director of Kenzo. Pharrell Williams is a multi-genre musician and stands at the pinnacle of pop culture as the current men's creative director for Louis Vuitton.

As long-time friends and collaborators, the two have had a profound influence on the fashion and music scenes. 'JAPA VALLEY TOKYO' will be an unprecedented space, a condensation of the taste, philosophy, and network of these two individuals.


Why to Look Forward to JAPA VALLEY

'JAPA VALLEY', to be located near Tokyo's Yurakucho Station, is not a simple shopping mall or gallery. It is a new form of complex cultural space where fashion, music, art, and gastronomy form a single organic ecosystem.

What proves the artistic level of this space is the fact that an artwork by the world-renowned contemporary artist KAWS will be permanently installed. Furthermore, exclusive pop-up stores from global brands, based on the influence of the two founders, are scheduled to be held continuously throughout the year. This place will be more than just a space for consumption; it will be a 'site' where the world's latest trends are born and shared.

We hope you will join WAUG in paying close attention to the birth of this new cultural landmark.
WAUG will be the first to deliver the official opening news and ticket information for 'JAPA VALLEY TOKYO'.
 

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