Beyond the glamour of Marina Bay Sands and the bustle of Orchard Road, Singapore's hottest spot right now is New Bahru, located in the quiet residential area of River Valley.

This is not just a commercial space, but a 'complex cultural space' forming an organic community of restaurants, cafes, and independent brands that Singapore's Gen MZ are passionate about.


New Bahru: What Makes It Different?

The core of New Bahru lies in its 'curation'. The brands that have set up shop here are not large corporate franchises, but are predominantly local brands, each with a clear philosophy and a unique style.

Visitors strolling through this place will discover Singapore's most current lifestyle trends, something that can never be felt in a standardized shopping mall. This goes beyond the simple act of consumption; it is a process of directly experiencing the city's creative energy.


Spots Not to Be Missed

Among the many charming spaces, there are two that WAUG Magazine is paying close attention to.

The famous bakery cafe, Atipico (@atipicosingapore), enjoys such explosive popularity that you must be prepared for a long wait on weekends. The bread made with the finest ingredients and its specialty coffee are in perfect harmony with the relaxed atmosphere of New Bahru.

The select shop Studio Yono (@studioyono), which gathers various souvenirs in one place, is a paradise for those who love to shop. The sensational products from local designers will become the most special and rare souvenirs for your trip.


The Smartest Way to Visit

New Bahru is slightly off from the city center, but its accessibility is excellent. This is because a free shuttle bus runs year-round from Orchard Gateway and Fort Canning MRT Station. Travelers using public transport can also reach this trendy space without any problem.
 

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