On August 14, 2025, a new sanctuary for the Wizarding World will open its doors in the heart of Tokyo's street fashion, Harajuku. Introducing the 'Wizarding World Harajuku' flagship store, the second of its kind in the world after New York, and the largest in Asia.


Harajuku Meets Magic

'Wizarding World Harajuku' is not just a merchandise shop. It is an immersive experience space designed for fans to become a part of the magical world themselves. Throughout the store, elaborate photo zones are installed for fans, such as a giant model of Fawkes and the iconic red telephone booth from the Ministry of Magic. Furthermore, an interactive experience to choose your own wand, just like at Ollivanders, and a bar where you can enjoy Butterbeer are also available. This massive four-story space will offer visitors a full day of exploring the world of Harry Potter.


Only Possible Here

The most noteworthy feature is undoubtedly the 'Harajuku Exclusive' merchandise. An exclusive line of apparel and accessories, available only for purchase here, will be unveiled, combining the sensibility of Japanese street fashion with the magic of Harry Potter. This is an experience unique to Tokyo, setting it apart from the New York flagship store.