The style of Los Angeles is no longer defined by baggy tracksuits and Ugg boots. The most current fashion scene in L.A. now moves around the keywords of comfort, confidence, and inclusivity. At the very center of that is SKIMS, the brand by Kim Kardashian.


SKIMS, What Makes It Different?

SKIMS goes beyond shapewear that simply corrects the body; it proposes 'solutions' for women of all body types and skin tones. The wide range of sizes from XXS to 4X, and a color palette of dozens of neutral tones, most accurately reflects the zeitgeist of 'Inclusivity.'

This is the new standard of 'beauty' presented by Kim Kardashian, one of the 21st century's most influential cultural icons.


The Space Speaks the Brand's Philosophy

The flagship store, located in West Hollywood, is a minimal space that fully contains the brand's philosophy. The softly curved displays and neutral-toned interior provide an environment where visitors can focus solely on the products and themselves. Going beyond simply displaying products, the high-tech fitting rooms and professional style consultations offer the most personal and satisfying shopping experience, which can never be experienced through online shopping.

If you want to experience L.A.'s hottest fashion scene firsthand, this place must be added to your travel list.