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New York's Matcha Craze Started at 12matcha

A Modern Take on a Classic Flavor in a Stylish New York Setting

2025.09.14 (Last updated 2025.09.14)Directed by Amy

Matcha has become a global trend over the last few years, and its rise to fame began at a cafe in New York. 12matcha captured the hearts of New Yorkers and set a new standard for matcha, becoming more than just a place to get a drink—it’s a special space to experience culture and art in a single cup of matcha.


A Hip Space with a New York Vibe



@12.matcha

12matcha is far from a traditional teahouse. Its sensuous, minimalist interior and refined design create an atmosphere that feels like a fashion boutique. This calm and serene space acts as an oasis where you can pause in the middle of a bustling city to focus on yourself. It has become a hotspot not just for coffee, but for experiencing New York's hip culture.


Experience the New World of Matcha


@12.matcha

12matcha selects only the finest organic matcha to create a variety of menu items, from classic matcha lattes to unique creations like matcha affogato and matcha ade. The tea's deep, slightly bitter flavor harmonizes perfectly with other ingredients. Experience the endless possibilities of matcha by trying one of the cafe's signature drinks.

If you are looking for a sensuous new cafe during your trip to New York, why not spend some time at 12matcha to cleanse your mind and body?

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