BODE Has Landed in Tokyo: A New York Fashion Brand's First Asian Outpost

The New York-based luxury fashion brand 'BODE' has opened its first Asian offline store in a quiet alley in Yoyogi Uehara, Tokyo. Located on the first floor of a vintage apartment, this space embodies the identity of a 'neighborhood store that blends into the local community,' which is what BODE's head designer, Emily Bode, aims for. Rather than a glamorous showroom, the comfortable atmosphere, as if it has been there for a long time, visually showcases BODE's pursuit of sustainable fashion and respect for the heritage of the past. For those who want to take a break from their busy travels and explore BODE's unique worldview, this place will be more than just a store; it will be a haven.


A Patchwork Space Where Embassy and Lobby Meet

The interior design of this store is centered around two key concepts: 'Embassy' and 'Entry Lobby.' It is characterized by intricately weaving together the historical backgrounds of Japan and the United States, as well as cultural references from various regions, like BODE's signature design, 'patchwork.' The furniture and decorations placed throughout the space convey a warmth as if you were invited into someone's living room, allowing you to experience the analog warmth of BODE's collection even more deeply.


The Aesthetics of a Neighborhood Where Daily Life and Art Intersect

Emily Bode has said that she wants this place to be a space where residents can come and go as comfortably as they do in their daily lives. The store's exterior, in harmony with the quiet atmosphere of the surrounding area, adds to the sophisticated yet simple charm of Yoyogi Uehara. Take a closer look at the carefully embroidered shirts and clothing made from vintage textiles, and experience the moment when the narrative contained in each piece of clothing and the local mood of Tokyo harmoniously blend together. It will be a special place that inspires fashion lovers and offers a pleasant discovery for strollers.


Meet Tokyo's New Landmark Right Now

BODE Tokyo, where Tokyo's modern sensibility meets New York's vintage luxury, is currently one of the most watched holy grounds among fashion people. Check out the new lifestyle that BODE proposes along with a relaxing stroll near Yoyogi Park. We hope that you will fill a page of your Tokyo trip more densely through this sensational journey proposed by WAUG Magazine.