UVU's World-First Flagship Store Lands in Seongsu

UVU, the premium London-based running wear brand that's creating buzz among running crews, has launched its first-ever offline flagship store in Seoul's Seongsu neighborhood.


1. UVU Makes Its Mark in Seongsu with Global Store No. 1

The UVU Seongsu Flagship Store, officially opening on March 14, 2026, marks the brand's first offline flagship store worldwide. UVU's unique functionality and aesthetics, previously only available online and through pop-ups, can now be directly experienced in Seongsu-dong's trendy space. More than just a place to buy clothes, it's expected to become a new community hub for running enthusiasts.


2. 'Seoul' Exclusive Collection

This opening is even more special because the Seoul Exclusive Collection, which can only be found here, is being pre-released. UVU's running wear lineup, featuring the 'Seoul' graphic on singlets, t-shirts, and running vests, will be unveiled first to visitors of the Seongsu Flagship Store. This limited collection, combining London sensibility and Seoul energy, will offer runners the best collectible value.

UVU Seongsu Flagship Store
Opening Date: Saturday, March 14, 2026
Address: 15, Seongsudong Dulle7-gil, Seongdong-gu, Seoul