Fuji-Q Highland Unveils Sanrio Character-Themed Area: A Cutest Addition!

Fuji-Q Highland, known as a sanctuary for thrill-seekers globally, is set to unveil a charming transformation this summer. Introducing 'San-X Paradise,' a permanent themed area where San-X's popular characters come to life. Spanning 6,500 square meters, this space isn't just a character zone; it's a unique world where the stunning scenery of Mount Fuji blends seamlessly with San-X's signature 'healing' ambiance.


1. Character Meets Thrill: The Birth of 'Cute' Attractions

The concept of 'San-X Paradise' is [Character × Healing × Amusement Park = Chemical Change of Cuteness]. The most talked-about attraction is undoubtedly the 'Rilakkuma Viking'! The sight of a giant Rilakkuma-shaped ship soaring through the sky has already sparked excitement on social media, with many saying, 'I have to ride this!' In addition, there are attractions reflecting the worldviews of Sumikko Gurashi, Tarepanda, and other nostalgic to latest characters, offering fun for all ages.


2. Almost Too Cute to Eat! Character Restaurants That Stimulate the Senses

Food is the heart of any theme park. This themed area features exclusive restaurants brimming with the personality of San-X characters. From omurice resembling Rilakkuma's fluffy back to Sumikko Gurashi-themed desserts that capture their love for corners, the visually appealing menu is sure to inspire photo ops. Enjoying cute character food with Mount Fuji as a backdrop is a luxury only available here.


3. Only Here! Limited Edition Goods Shop

A character store to cap off your trip is a must. From Rilakkuma plushies in 'San-X Paradise' original costumes to design goods useful in everyday life, a wide range of limited-edition goods only available here will be released. If you're a San-X fan, be prepared to lighten your wallet with these highly collectible items.
 

With record crowds expected this summer, it's recommended to prepare in advance with WAUG if you're planning a visit to Fuji-Q Highland. Consider pre-booking a 'Fuji-Q Highland Free Pass' on WAUG to enjoy the facilities without worrying about admission fees.