K-POP's Heartbeat: 2026 MyK FESTA & Big 3 Entertainment Tour - Your Ultimate Guide

Calling all K-POP fans across the globe! If you've been dreaming of stepping into the dazzling world of your favorite idols, 2026 is your year. This June, Seoul transforms into the ultimate K-POP destination with the return of ‘MyK FESTA 2026’, alongside an exclusive tour of South Korea's BIG 3 music agencies (HYBE, SM, JYP) and the cutting-edge CJ K-Idol Studio.

The wait is over. Exclusive ticket packages crafted for global travelers are now live on WAUG! Here's your guide to experiencing the true pulse of Hallyu like a local.


1. The Ultimate K-Culture Hub: MyK FESTA 2026

Presented by the Ministry of Culture, Sports and Tourism and brought to life by entertainment leader CJ ENM, ‘MyK FESTA 2026’ is back and bigger than ever. From June 25 (Thu) to June 28 (Sun) at KINTEX and Sono Kam Goyang, this is the mega-festival global fans have been anticipating.

For those traveling from abroad, this is a dream come true. You'll witness breathtaking live performances by top-tier K-POP artists, and the festival grounds offer immersive exhibitions covering K-Beauty, K-Fashion, and K-Food. It's a fantastic spot to dive into every aspect of the Korean Wave that captivates our feeds daily.


2. Walking in the Footsteps of Idols: CJ Studio & The Big 3 Journey

The excitement continues beyond the festival. This exclusive package guides you through the neighborhoods where K-POP history unfolds daily.

CJ K-Idol Studio Experience: Get an insider's look at CJ ENM’s advanced studio facilities, the origin of iconic music shows and premium global content. You'll see the very spaces where idols train, film, and bring their aspirations to life.

The Big 3 K-POP Agencies (HYBE, SM, JYP): Embark on the ultimate fan pilgrimage. Explore the areas around HYBE, the global giant behind BTS, NewJeans, and ILLIT. Then, visit SM Entertainment, the innovators leading the scene with aespa and RIIZE. Finally, discover JYP Entertainment, the creators of global hits like TWICE and Stray Kids. Experience the unique atmosphere of each location, browse exclusive agency merch, and soak in the creative energy of the streets where your favorite artists walk.