
2026.07.10Directed by Travel Insider Jay
While summer often brings to mind beaches or overseas getaways, this year you can experience a unique summer right in the heart of Seoul. Lacoste has unveiled the 'Lacoste Summer in Seoul' project, transforming the Mondrian Seoul's Altitude Pool into a limited-time summer destination.
The space, blending French sensibility with a resort vibe, creates an atmosphere akin to an international hotel, quickly becoming Seoul's most talked-about 'poolcation' spot this summer.
The Altitude Pool, Reimagined with Lacoste's Signature Style


This project fully embodies the concept of Lacoste's 2026 Summer Campaign, 'Tennis Court by the Beach.' From the pool and sunbeds to the umbrellas, everything is adorned in the brand's iconic clay tennis court colors, offering Lacoste's sophisticated aesthetic wherever you look. The classic ambiance of a tennis court harmoniously blends with the relaxed feel of a summer resort, providing a vacation-like experience even within the city.
Seoul's Most Stylish Poolside Escape

The Altitude Pool is a signature space at Mondrian Seoul, already beloved for its chic atmosphere. With the addition of Lacoste's summer theme, it has transformed into the trendiest poolcation destination of the season. Spend leisurely hours under the sun during the day, and enjoy a different kind of summer evening with the captivating city skyline.
Thanks to the stylish colors and thoughtful space design, every photo taken here feels like a professional shoot.
A Must-Experience Spot in Seoul This Summer

You don't need to travel far to create a memorable summer. This collaboration between Lacoste and Mondrian Seoul offers a unique experience where fashion, lifestyle, and hospitality converge. It's a compelling reason to visit if you're looking for a distinctive summer in Seoul.
This summer in Seoul, discover the most stylish summer not by the sea, but in the city. The Altitude Pool, curated by Lacoste, is set to make your summer truly special.