World's First Rilakkuma Theme Park Opens at Fuji-Q Highland

On August 1, 2026, 'San-X Paradise' officially opened its gates at Japan's Fuji-Q Highland. Spanning approximately 6,500 square meters, this is the world's only outdoor San-X character theme area. Here, you can immerse yourself in the worlds of popular characters like Rilakkuma and Sumikko Gurashi, from rides and food to merchandise, all in one place.


San-X's World Unfolds Beneath Mt. Fuji

What makes San-X Paradise special is that it's more than just a space with a few character statues. It's a cohesive theme area featuring rides, a photo studio, games, a restaurant, and a gift shop. And the backdrop? The majestic Mt. Fuji. This unique opportunity to experience Japan's iconic Mt. Fuji alongside the charming worlds of Rilakkuma and Sumikko Gurashi on the same day sets it apart from typical character shops or pop-up stores. It gives visitors, not just roller coaster enthusiasts, a compelling new reason to visit Fuji-Q Highland – to meet their favorite San-X characters.


Meet Rilakkuma and Tokage, Only Here

For character fans, some areas might be even more anticipated than the rides. San-X Paradise boasts a photo studio where you can meet Rilakkuma and Sumikko Gurashi's Tokage dressed in special costumes. This offers a different experience than simply taking pictures with character figures. Capturing a moment with characters in their exclusive San-X Paradise attire is a must-do for fans. Themed arcade games also ensure the fun continues even when you're not on the rides.


Over 150 Types of Limited Edition Merchandise

Perhaps the most tempting spot isn't the rides, but the merchandise shop. Designed like a palace, the dedicated shop offers over 150 types of goods, including exclusive items only available at San-X Paradise. You can stroll through the theme park wearing Rilakkuma and Sumikko Gurashi headbands, or pick up souvenirs like plush toys and keychains to take home. If you're a fan who regularly visits San-X shops during your trips to Japan, we recommend allocating plenty of shopping time here.

Booking your Fuji-Q Highland tickets and various Japan travel packages can be a smoother process through platforms like WAUG.