Looking for the must-visit spots in Florence that are trending right now? I've handpicked three destinations that are sure to make your Florentine experience even more memorable.

1. Gucci Garden

Opened in 2018, Gucci Garden has been a consistent favorite, but it's recently seen a resurgence in popularity, especially on platforms like TikTok, Instagram, and YouTube. It's become a hotspot for those seeking that perfect blend of luxury and hipster aesthetics. Explore the unique exhibits that delve into the history, philosophy, and innovation of the iconic Gucci brand, and don't forget to snap some pics at the many Instagrammable photo spots. Highly recommended for younger travelers!

Highlights:

Gucci Garden Galleria:
Journey through Gucci's archives, from vintage collections to the latest designs, ad campaigns, and the craftsmanship behind the brand. Don't miss the uniquely themed rooms like the Alice Room, Dionysus Room, and Gucci Ghost Room.

Gucci Osteria da Massimo Bottura:
This restaurant offers a modern twist on traditional Italian cuisine. Reservations are a must!

Gucci Garden Store:
Shop for exclusive, limited-edition items only available at this location.

Address: Piazza della Signoria, 10, 50122 Firenze FI, Italy

2. Officina Profumo-Farmaceutica di Santa Maria Novella

With over 400 years of history, this is one of the oldest pharmacies in the world. It's recently been rediscovered for its stunning, historic interiors and high-quality, natural products. It has also gained notoriety thanks to visits from celebrities. Their cosmetics and perfumes, still made using traditional methods developed by monks centuries ago, are a popular choice for those seeking unique and special gifts.

Address: Via della Scala, 16, 50123 Firenze FI, Italy

3. La Terrazza Rooftop Bar

Located atop the Hotel Continentale, La Terrazza Rooftop Bar is a hidden gem offering breathtaking panoramic views of Florence. It's recently become a social media sensation, especially known for its picture-perfect backdrop of the Duomo and Ponte Vecchio. Make sure you put this on your must-visit list.

Address: Vicolo dell'Oro, 6R, 50123 Firenze FI, Italy