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If you're dreaming of a trip to Tohoku but unsure where to start, the Tohoku Joy Pass offers a more flexible and fulfilling travel experience. Choose up to 3 attractions from a variety of tourist facilities, experiences, and restaurant discounts over 7 days, allowing you to create a personalized itinerary tailored to your preferences and schedule. From admission tickets to activities and dining discounts, its wide range of options makes it attractive for cost-effective use depending on your travel style. Plus, with a single QR code for multiple facilities, you can enjoy a more convenient trip without the hassle of carrying multiple vouchers.

Miyagi Essential Course: Pick and Enjoy as You Like
Are you planning a trip to Tohoku, where Miyagi Prefecture's blue sea and long history flow? We offer a special proposal where you can experience the grandeur of nature and the deep flavors of the local area at once, centering on Matsushima, one of Japan's three most scenic spots. Introducing the Tohoku Joy Pass, an efficient travel companion that allows you to freely select and enjoy Miyagi's key attractions and gourmet food with just your smartphone, without the complicated reservation process.
This is the smartest way to travel around Tohoku's Miyagi Prefecture, a jewel-like city at the northernmost tip of Honshu. The Tohoku Joy Pass includes everything from a cruise to admire the spectacular view of Matsushima to admission tickets to historical museums and local gourmet experiences loved by locals. It is designed to reduce the hassle and cost of purchasing tickets individually, allowing you to focus solely on the excitement of your trip. Complete your itinerary according to your taste in Miyagi's scenery, which boasts different charms in each season.
Recommended Facilities
Matsushima Bay Cruise Niomaru Course 1500 yen boarding
Encounter the mysterious scenery created by over 260 islands scattered on the sea from the cruise ship. It's a time to flow along the coastline of Matsushima, the symbol of Miyagi travel, and admire the art works carved by nature up close.
✨Official Website
Date Masamune Historical Museum & Trick Art Special Exhibition
Follow in the footsteps of Date Masamune, a hero of the Warring States period, explore the region's deep history, and create fun memories at the witty Trick Art Exhibition. In addition, grilled oysters are added to provide a course that is pleasing to both the eyes and the mouth.
✨Official Website

Sasakamaboko Grilling Experience
This is a unique experience where you can grill Sendai's specialty, Sasakamaboko, yourself. Smell the savory aroma of fish cakes grilling on the grill, and enjoy the special gourmet experience of enjoying the freshly baked, warm state.
✨Official Website

Matsushima Oyster Rice Crackers & Beef Tongue Skewers
Enjoy a set of crispy rice crackers made by compressing the rich flavor of oysters with 1 ton of pressure and chewy beef tongue skewers, which are essential to Miyagi Prefecture. You can feel the vibrant atmosphere of Matsushima with your whole body while enjoying street food.
✨Official Website

Kakiya Frytei Matsushima Indulgence Set
Enjoy oysters, called milk of the sea, in a variety of ways, including fried and skewered. The pairing with lemon soda containing Moshio salt made using the traditional method neatly captures the mouth, making it the perfect finish to maximize the savory taste of the Miyagi Sea.
✨Official Website
'Experience the most sensational Tohoku trip that freely crosses Miyagi's scenic beauty and gourmet food with one ticket.'
* In addition to these, various facilities are prepared, so please check the official website for a more detailed list of facilities and how to use them! Go now
* Some hours may change during the year-end, New Year holidays, and regular holidays. Please check the business hours of each facility on each official website in advance.
* Available facilities are subject to change without notice.
Please check the address of each tourist attraction on the official website.
* Please check the official website above for information on the business hours and closing days of each facility.
* Please refer to the official website before use as available facilities may be suspended without prior notice.