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Japanese🙌 'WAUG X Tohoku Joy Pass' Promotion! * Promotion Period: April 2, 2026 ~ May 1, 2026 * Promotion Benefit: First-come, first-served 20% discount coupon event * Please note: 1) The coupon is valid for 7 days after issuance. 2) This promotion is on a first-come, first-served basis and may end without notice when event stock is exhausted. All purchasers will receive a 7% discount coupon for Bic Camera Japan! The coupon can be downloaded from the purchase history page. All purchasers will receive a discount coupon for Don Quijote! The coupon can be downloaded from the purchase history page.

Japan's expert B2B travel platform.
If you're dreaming of a trip to Tohoku but unsure where to start, the Tohoku Joy Pass offers a more flexible and fulfilling travel experience. Choose up to 3 attractions from a variety of tourist facilities, experiences, and restaurant discounts over 7 days, allowing you to create a personalized itinerary tailored to your preferences and schedule. From admission tickets to activities and dining discounts, its wide range of options makes it attractive for cost-effective use depending on your travel style. Plus, with a single QR code for multiple facilities, you can enjoy a more convenient trip without the hassle of carrying multiple vouchers.

Miyagi Essential Course: Choose Your Own Adventure
Planning a trip to Tohoku, where Miyagi Prefecture's azure seas and rich history await? We offer a special proposal to experience both the grandeur of nature and the deep flavors of the region, centered around Matsushima, one of Japan's three most scenic spots. Introducing the Tohoku Joy Pass – your efficient travel companion that allows you to freely select and enjoy Miyagi's key attractions and culinary delights with just your smartphone, without the hassle of complex booking processes.
This is the smartest way to explore Miyagi Prefecture, a jewel in the northernmost part of Honshu. The Tohoku Joy Pass covers everything from a scenic cruise around Matsushima Bay to admission to historical museums and authentic local dining experiences loved by residents. It's designed to relieve you of the burden and cost of purchasing individual tickets, allowing you to focus solely on the excitement of your journey. Create your own itinerary tailored to your preferences amidst the ever-changing beauty of Miyagi throughout the seasons.
Recommended Facilities
Matsushima Bay Cruise Niomaru Course (Admission)
Encounter the mystical scenery of over 260 islands scattered across the sea from the deck of a cruise ship. This is your chance to get up close with the natural artwork sculpted by nature as you glide along the coastline of Matsushima, a symbol of Miyagi travel.
✨Official Website
Michinoku Date Masamune Historical Museum & Matsushima Trick Art Special Exhibition + 2 Grilled Oysters
Explore the region's deep history by following the footsteps of the Sengoku period hero Date Masamune, and create fun memories at the witty trick art exhibition. Complemented by savory grilled oysters, this course offers a feast for both the eyes and the palate.
✨Official Website

Sasakamaboko Grilling Experience + 2 Packs of Seaweed Senbei
Enjoy a unique experience of grilling Sendai's specialty, Sasakamaboko, yourself. Savor the aroma of the fishcake as it roasts to a golden brown on the grill, and indulge in the special culinary delight of tasting it fresh off the heat.
✨Official Website

Matsushima Oyster Senbei & Beef Tongue Skewer
Taste a set featuring crispy senbei made by compressing the rich flavor of oysters under one ton of pressure, alongside the chewy grilled beef tongue, a must-try in Miyagi. Enjoy these street food delights and fully immerse yourself in the vibrant atmosphere of Matsushima.
✨Official Website

Kakiya Frytei Matsushima Indulgence Set
Enjoy oysters, known as the milk of the sea, in various forms including fried and skewers. Paired with a lemon soda made with traditional salt from Moshio, it cleanses the palate, maximizing the savory flavor of the Miyagi sea for a perfect finish.
✨Official Website
Zuiganji Temple Admission Ticket + Original Clear File
This is the family temple of the Date clan, completed in 1609 (Keicho 14) over five years by Date Masamune, the lord of the Sendai domain. As a souvenir for your visit to Zuiganji, you will receive an original clear file.
✨Official Website
Experience the most sensory Tohoku journey, freely navigating Miyagi's scenic views and culinary delights with a single ticket."
* A wider range of facilities are available, so please check the official website for a more detailed list and usage instructions! Go Here
* Some hours may change during year-end/New Year holidays and regular closing days. Please check the operating hours of each facility on their respective official websites in advance.
* Available facilities are subject to change without prior notice.
Please check the address of each attraction on the official website.
* Please check the official website above for operating hours and closure dates of each facility.
* Facilities available for use may be suspended without prior notice, so please check the official website before your visit.


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