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Experience Over 80 Illusions Firsthand
Go beyond just observing art and immerse yourself in interactive optical illusions. TWIST, short for 'The Way I See Things,' uses a variety of interactive exhibits to explore the connections between art, science, and human perception.
Discover how what you see can differ from what your brain perceives through over 80 exhibits. Enjoy a self-guided tour at your own pace, taking up to approximately 90 minutes.
Become a Giant, Then Shrink in an Instant

Step into the Ames Room, a signature experience at the TWIST Museum. Within the same space, you'll experience the fascinating illusion of your body appearing to grow enormously or shrink dramatically depending on where you stand.
Don't miss the Colourless Corridor, where a black and white world transforms into vibrant color right before your eyes. Naturally learn about the relationship between vision and the brain as you witness these incredible phenomena firsthand.
Capture Fun Photos to Your Heart's Content

Sit at a traditional British afternoon tea table and face a unique illusion of yourself. Visiting with family, friends, or partners makes for even more entertaining photos than going solo.
Located on Oxford Street in the heart of London, it's conveniently accessible for combining with shopping or West End theatre visits. Highly recommended for those seeking a distinctly different experience from typical London attractions.
Meeting Point:
TWIST Museum
248 Oxford St, London W1C 1DH, UK
Opening Hours:
12:00 PM - 6:00 PM
248 Oxford St, London W1C 1DH, UK