Tohoku Joy Pass: Your Ultimate Guide to Exploring Northern Japan

Seasoned travelers know that Tohoku is the place to be in 2026, offering untouched nature and deep-rooted traditions. Navigating this vast region and purchasing individual tickets can be a hassle. That's where the Tohoku Joy Pass comes in! It's your all-access ticket to the region's culinary delights, cultural gems, and unforgettable landscapes.


1. A World of Choices: Savor Tohoku's Flavors and Views

The Tohoku Joy Pass allows you to handpick 3 or 6 attractions, experiences, or restaurants from a curated list within the Tohoku region during a set period. It's the smart way to explore!

Indulge in Sendai's famous thick-cut grilled beef tongue (gyutan), or hop on a cruise to admire the breathtaking Matsushima Bay. You might even opt for a rejuvenating day at a traditional onsen (hot spring). Forget rigid itineraries – this is about crafting a custom adventure that perfectly matches your interests.


2. Light on the Wallet, Heavy on the Experiences

Individual entrance fees and dining costs in Tohoku can add up quickly. The Joy Pass offers savings of up to 40-50% compared to paying separately.

From the stylish observation decks of Sendai to the art museums of Aomori and the traditional craft experiences of Iwate, the pass includes a curated list of must-see attractions. With the money you save, you could treat yourself to a bottle of Tohoku's renowned sake!


3. Your Smartphone is All You Need

In 2026, there's no need to worry about losing paper tickets. Simply purchase your pass through WAUG and present the QR code at the entrance of each facility for instant access.

No more struggling with Japanese at ticket counters or fumbling for change. Imagine gazing at Tohoku's snow-covered landscapes or lush forests from the train window, checking the WAUG app for nearby attractions, and hopping off to explore. That's the true joy of the Tohoku Joy Pass.