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Japan's Smaller Cities with the JR East Pass

Tohoku, Nagano, and Niigata

Directed by Summer

While Tokyo and Osaka often steal the spotlight, Japan's smaller cities offer a unique charm, especially during the winter months. With the JR East Pass, you can venture beyond the well-trodden paths and discover the magic of Tohoku, Nagano, and Niigata, each brimming with authentic Japanese experiences.


01 Tohoku (東北地方): A Winter Wonderland

Located in the northern part of Japan's main island, Tohoku rivals even Sapporo with its abundant snowfall, creating breathtaking winter landscapes.

Explore Sendai, the "City of Trees" and the vibrant heart of the region. Or, journey to the enchanting Ginzan Onsen, a historic hot spring town that feels like a scene straight out of Studio Ghibli's "Spirited Away." Tohoku offers a captivating blend of nature, culture, and winter wonder.

  • Ginzan Onsen: Step back in time in this picturesque onsen town, with its century-old ryokans and nostalgic atmosphere, reminiscent of "Spirited Away."
  • Matsushima: Discover one of Japan's "Three Scenic Views," a breathtaking bay dotted with over 200 pine-clad islands and unique rock formations.
  • Zao: Witness the mystical "Snow Monsters," unique ice formations created by the harsh winter climate, enjoy winter sports, and relax in the area's numerous onsen.

Travel Tip for Tohoku:
The JR East Pass (Tohoku area) is your key to unlocking Tohoku's treasures. While Sendai, the region's central hub, has direct flights, the limited number of flights might make traveling from Tokyo a more viable option.

The Shinkansen (bullet train) whisks you from Tokyo to Sendai in about 2 hours. Worried about the cost? The JR East Pass (Tohoku area) makes it an affordable and convenient journey.

'Learn More About the JR East Pass (Tohoku area)'


02 Nagano (長野県): Adventure in the Japanese Alps

Nagano, while perhaps less familiar to international travelers, is a mecca for winter sports enthusiasts among the Japanese.

Known as the "Japanese Alps," Nagano boasts majestic mountain ranges, offering thrilling winter adventures. Beyond the slopes, discover hidden gems like the serene lake that inspired the scenery in the anime film "Your Name," and other captivating sights. Here's what awaits you:

  • Lake Suwa: Anime fans will recognize this picturesque lake, said to be the inspiration for the lake in the beloved film "Your Name."
  • Jigokudani Monkey Park: Witness the unique sight of wild Japanese macaques soaking in the hot springs, especially magical during the snowy season. Find other great attractions, such as onsen, nearby.
  • Matsumoto Castle: Marvel at one of Japan's five national treasure castles, stunningly framed against the backdrop of the Japanese Alps.

Travel Tip for Nagano:
The JR East Pass (Nagano, Niigata area) is your best bet for exploring Nagano. The Shinkansen takes you from Tokyo to Nagano in about 2 hours. This pass is perfect for traveling not only within Nagano city but also to other captivating areas like Matsumoto.

'Learn More About the JR East Pass (Nagano, Niigata area)'


03 Niigata (新潟県): Where Snow and Culinary Delights Meet

Niigata, a city blanketed in some of the heaviest snowfall in the world, is a paradise for skiers and snowboarders. It's a cherished winter destination for locals, and for good reason.

But Niigata offers more than just winter sports. Known as a "City of Gastronomy," it boasts delicious regional cuisine and fresh seafood. Explore unique attractions and savor the flavors of Japan in this charming coastal city.

  • Furumachi District: Step back in time in this historic district, reminiscent of Edo-era Kyoto, with its traditional architecture and charming atmosphere.
  • Sado Island: Discover a unique blend of history and nature on this island, from its gold mine heritage and traditional villages to its dramatic coastal cliffs.
  • Gala Yuzawa Ski Resort: Enjoy unparalleled convenience at this resort, directly connected to a Shinkansen station, and offering comprehensive equipment rentals, making it perfect for travelers.

Travel Tip for Niigata:
The JR East Pass (Nagano, Niigata area) is your ticket to affordable and convenient travel to Niigata. The Shinkansen takes about 2 hours from Tokyo. This pass offers excellent value and makes exploring Niigata a breeze.

'Learn More About the JR East Pass (Nagano, Niigata area)'


Embrace the Winter Magic with the JR East Pass

Tohoku, Nagano, and Niigata offer a glimpse into the heart of Japan, especially during the enchanting winter months. And with the JR East Pass, exploring these regions is both affordable and convenient.

From the Shinkansen, which can be pricey for regular travelers, to the Narita Express departing from Narita Airport, the JR East Pass is your key to maximizing your journey from the very start.

Get ready to discover hidden gems, immerse yourself in local culture, and create unforgettable memories with the JR East Pass. Start planning your magical winter adventure in Japan today!

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