

2026.11.07 (마지막 수정일 2026.11.08)Directed by Travel Insider Jay
In the winter of 2027, Sapporo, Hokkaido, will transform once again into a city of magnificent snow and ice. The Sapporo Snow Festival, drawing travelers from around the globe each year, is one of Japan's premier winter events. You can experience grand snow sculptures filling the city center, dazzling ice art illuminating the night, and Hokkaido's unique snowy landscapes, making it a festival not to be missed if you're planning a winter trip to Japan.
Originating in 1950 with six snow sculptures created by students, the Sapporo Snow Festival has grown into a large-scale winter event attracting over 2 million visitors annually. The 2027 festival, marking its 77th year, promises to make Sapporo's winter even more special.
Discover Winter's Charm Across Three Sapporo Snow Festival Sites in 2027

The 2027 Sapporo Snow Festival will be held for 8 days, from February 4th to February 11th, across three main locations: Odori Park, Susukino, and Tsudome. Each site offers a unique experience, allowing you to tailor your visit to your preferences.
Odori Park, the heart of the festival, features snow sculptures of various sizes along its approximately 1.5km stretch through the city center. You can admire everything from massive sculptures replicating famous buildings to intricate, delicate carvings. At night, the sculptures are illuminated, creating a completely different atmosphere than during the day. Projection mapping, which casts images and light onto the snow sculptures, is another highlight of the festival.
In Susukino, elaborate sculptures made from clear ice line the streets. The dazzling neon signs combined with the sparkling ice creations make for a truly special winter night in Sapporo. For families, the Tsudome venue is highly recommended. It offers a variety of winter activities and indoor/outdoor experiences, including large snow slides, making it perfect for visiting with children.
Admission to all three sites is free. However, some activities may incur separate charges, so it's advisable to check in advance before your visit.
Extend Your Hokkaido Winter Adventure Beyond the Snow Festival

If you feel the Sapporo Snow Festival alone isn't enough, consider dedicating a day to explore Biei and Furano. You'll experience Hokkaido's vast natural landscapes, which offer a different kind of snowy beauty compared to the city's sculptures.
One of the most iconic winter scenes in Biei is the solitary Christmas Tree standing on a pristine white snowfield. With few other trees around, it creates a picturesque scene against the backdrop of snow-covered hills and the sky. At Shirogane Blue Pond, you can witness the mystical sight of white snow contrasting with the vibrant blue water.
Furano's Ningle Terrace is another spot that truly shines in winter. Nestled within a snowy forest, small wooden cabins are lit up as dusk falls, creating a magical, fairy-tale village atmosphere. It's a lovely place for a stroll through the winter woods while browsing unique handmade crafts.
Opting for a bus tour from Sapporo to Biei can be a convenient way to visit key attractions without worrying about driving on snowy roads or navigating complex public transport during winter. Tour itineraries vary, so it's worth checking if your desired spots, like the Christmas Tree, Shirogane Blue Pond, or Ningle Terrace, are included before booking.
Tips for Enhancing Your Sapporo Snow Festival Experience

To fully appreciate the Sapporo Snow Festival, try visiting Odori Park before sunset. You can admire the intricate details of the snow sculptures in daylight and then witness their magical transformation with the evening illuminations. Afterward, head to Susukino to see the ice sculptures and enjoy some hearty Hokkaido cuisine for a fulfilling day.
February in Sapporo often means sub-zero temperatures and icy roads, so packing warm clothing, gloves, and slip-resistant footwear is essential. Given the large number of visitors during the festival, booking flights and accommodation in advance is also highly recommended.
If your schedule allows, consider allocating one day for the Sapporo Snow Festival and another for a tour of Biei and Furano's snowy landscapes. This way, you can experience two distinct winter scenes: the vibrant city festival and the serene Hokkaido wilderness.