To know everything about Heineken,
Heineken Experience

Heineken is a global beer brand. Heineken Experience, located in the center of Amsterdam, is a themed exhibition hall where you can experience everything about Heineken, including ingredients and brewing process. Since its inception in 1991, it has become a must-see destination for travelers from all over the world visiting Amsterdam.

Here, you can see with your own eyes the history of Heineken, past Heineken bottle designs, and the beer brewing process. Take advantage of the 2 beer or 2 drink tasting tickets included with your admission ticket. There is also a space inside where you can enjoy a mini beer party.

Discover the history of Heineken

If you enter directly with a WAUG ticket, you can first learn about the history of Heineken. Instead of moving in groups, you can view various materials in the order you move individually. A local staff member will provide detailed explanations using graphics on the screen.

You will learn how the Heineken brewery was created, what bottles it was first sold in, and how the bottle designs changed.

Learn about the beer making process

At the Heineken Experience, you can see the beer-making process. Even though the explanation is in English, you will be surprised by the sheer size of the place. In particular, you can taste wort, the raw material for beer, and learn how wort is made into beer.

Taste Heineken beer for yourself

The highlight of the Heineken Experience is the beer tasting, right? Anyone can enjoy the first drink for free, and you can drink 2 beers for free at the Heineken bar, for a total of 3 beers. The beer I drink at the brewery tastes much better than the beer sold commercially. Take one refreshing drink as a one-shot and savor the rest. You will find out why Heineken has become a global beer brand.

You can enjoy a variety of games

You can taste the beer yourself, take pictures in a great photo zone, and even watch a 4D video. There is so much to drink, have fun, and do inside, so you can have fun for at least 2 hours.

Why you should buy admission tickets from WAUG

At WAUG, you can reserve the Heineken Experience at a discounted price compared to the official website. Additionally, since the admission ticket is provided in real time upon purchase, it is convenient because you can use it at any time during your trip.