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Spend 2 hours walking around Gwanghwamun, the heart of Seoul for over 600 years, with an English-speaking guide who majored in history, and gain a real understanding of Korean society. Pass Gwanghwamun Square, the U.S. Embassy, the lanes of Samcheong-dong, Bukchon Hanok Village, and a North Korean studies university while hearing the hidden stories that shaped modern Korean society and its people. From Confucian thought and age hierarchy to coffee and jjimjilbang (spa) culture and views on North Korea, Japan, and the U.S., the tour connects history and everyday life in an easy-to-understand way. It's ideal for travelers who want to understand Korea more deeply from a local's perspective, beyond the usual sights.

Learn about Confucianism, the foundation
of Korean thought, at Gwanghwamun Square
Meet your guide at the meeting point near Gwanghwamun Station and walk around the Gwanghwamun area, which has been the city center for over 600 years. At your first stop, Gwanghwamun Square, spend about 15 minutes learning about Confucianism, the symbol of Korean thought, and what values Korean society holds dear.
Explore the history that shaped Korean
attitudes in front of the U.S. Embassy

In front of the U.S. Embassy, spend about 15 minutes exploring the history with the United States that has influenced Korean attitudes and culture. You'll also talk about what Koreans think of North Korea, Japan, and the U.S.
Stroll the lanes of Samcheong-dong
and Bukchon Hanok Village

Walk the retro-style streets and alleys of Samcheong-dong and hear stories about Korea's early retirement culture. Then feel the tension between development and preservation in Bukchon Hanok Village, home to clusters of traditional hanok houses.
Along the way, discover how Korean history connects to everyday life, from age hierarchy and the booming coffee culture to spa culture such as jjimjilbang.
Understand Korean views on North Korea
at a North Korean studies university

Finally, stop by a North Korean studies university (Simyeon Educational Foundation) for about 15 minutes and look at a North Korea collage to understand how Koreans view North Korea. The tour ends at Chunchumun Gate of Cheong Wa Dae, and by the end, you'll know which issues Korean society is most sensitive about.
※ The itinerary is for reference and may change depending on local conditions.
※ You'll walk outdoors for 2 hours, with a few hills along the way.
Meeting point :
In front of Starbucks, Gwanghwamun Station Exit 9
167 Sejong-daero, Jongno-gu, Seoul, South Korea
Meeting point details:
Meet outside the Starbucks. It's on your left when you come out of Gwanghwamun Station Exit 9. The tour ends at Chunchumun Gate of Cheong Wa Dae (Cheongwadae-ro, Jongno-gu, Seoul).
167 Sejong-daero, Jongno-gu, Seoul, South Korea