Seoul to Gangneung Day Tour - Jumunjin Beach, Arte Museum and Soju Experience Center

Leave Seoul and spend a day on the Gangneung
east coast and at a soju brand experience center

This is a 12-hour day tour by bus from the meeting point you choose, either Hongik Univ. Station, Namsan Yejang Bus Terminal, or Dongdaemun. You visit Jumunjin Beach, Gangneung Jungang Market, Arte Museum Gangneung, and a soju brand experience center, then return to Seoul. An English or Chinese-speaking guide joins you, and you travel by air-conditioned bus.

Meeting times are 07:15 at Hongik Univ. Station, 07:45 at Namsan Yejang Bus Terminal, and 08:00 at Hotel The Designers. After that, the day goes 11:00 Jumunjin Beach, 12:00 Gangneung Jungang Market, 13:20 Arte Museum Gangneung, and 15:00 the soju brand experience center. The bus leaves for Seoul at 16:30 and drops you off near Hongik Univ. Station at around 19:30.

See Jumunjin Beach and the BTS bus stop

You get time to take photos at Jumunjin Beach, a popular east coast destination known as a filming location of the drama Goblin. The tour also stops at the Jumunjin bus stop, known as the photo location for the BTS album Wings: You Never Walk Alone.

Taste local snacks at Gangneung Jungang Market

This traditional market is known for local seafood, Korean street food, and regional specialties such as squid rice sausage. You can look around freely for about 1 hour.

Lunch is not included. Your guide recommends local restaurants costing about 15,000 to 20,000 KRW per person, and you are free to choose another place.

Explore immersive media art at Arte Museum Gangneung

This is an immersive media art museum by d'strict, with large-scale digital art installations, interactive exhibits, visual effects, and sound design that engage all your senses. You spend about 1 hour here, and admission is included.

Taste and try activities at the soju brand experience center

This experience space introduces the Chum Churum and Saero soju brands. Through exhibits, digital displays, and hands-on activities, you learn about how soju is produced, its ingredients, and brewing methods, with a guided tour of about 1.5 hours.

You can enjoy fruit soju making, bottle craft activities, and a tasting of soju made with Daegwallyeong bedrock water. Depending on the option you choose, the tasting is either alcoholic or non-alcoholic.

※ The itinerary and the order of visits may change depending on local conditions.
※ Anyone under 19 cannot join, even with a guardian.
※ Your passport is required for entry to the attractions.